Advertising
Media Placement
Welcome to our Media Placement Services. All services include: Planning, Buying, Monitoring, Tracking, Reporting and Consulting.
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Network Television |
National and Local Newspaper |
Sponsorships, sweepstakes, banners, buttons, email, rich media, streaming sic codes, zip/local |
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Copy Writing
Tone of Voice
How do you communicate with your audience?
What is the “tone” of your brand message?
During any successful branding campaign, visualization and tone of voice of the brand go hand in hand. It is vital to your vision and message that there is a confident harmony between the “look” and the “feel” of the brand and its actual message.
McCartney provides script writers, production coordinators and editorial staff, as well as voice over services to complete your perfect project/brand picture.
We give you the 50,000 foot view, so you can be confident with your message and hit the ground running.
Graphic Design
The visual design of your online and offline presence is of vital importance.
Close your eyes and think about how instantly recognizable the logos of the DOW and NASDAQ components are. Or take a walk down a supermarket aisle and look more closely at the products on the shelves.
Each color, shape, font and design is meant to convey an emotion, a brand statement and speak to both new and loyal customers.
Over the years, McCartney has designed logos, web sites, print materials and digital presentations, ensuring that a brand and its' message are presented in the most appealing way to the target audience.
In graphic design, consistency is key. By creating your digital “style guide” we leave nothing to chance. Web and print must match, so “brand confusion” is eliminated. Primary and secondary colors are dictated as well as font style, size and so on. Everyone in your organization can sing from the same sheet music, so to speak. A harmonious state of affairs indeed.
Video Production
With years of combined production experience in film, television and web, the McCartney film team is ready to plan, write, shoot, edit and score any project from a corporate ID film to a multi-million dollar budget production.
Featuring the talents of multiple directors, creative directors and a broadcast design and edit team, we specialize in collaborative creative development, delivering innovative and original talent-based comedic, image oriented, and drama based live-action production.
Custom HiDef Shoot
- 30-second full-motion video production with voice-over narration and music from our NetLoopz library
- Full video production including:
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- storyboard development
- casting
- script development and creative direction
- location scouting and permitting
- on-site filming, editing, voice-over recording
- One day of on-location filming
- Finished video is compatible with:
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- Flash, swf or flv
- Windows Media, wmv
- QuickTime, QT
- Hard Copies of DVDs or interactive CD-ROMs
Pro Video NetSpot
- Up to 20 still photos from our stock-footage library
- Transitions (zooms, pans, fades, dissolves)
- Titles / Text FX in Final Cut Motion
- Script and storyboard development
- Royalty-free music from our NetLoopz library and professional voice-over from our stable of voices
- One round of edit / review
- Video conversion for online delivery
- Integrated online video player, streaming, hosting and usage tracking using YouTube platform
Pro Video Edit
- Up to 15 minutes of video provided by you in either 16:9 or 4:3 NTSC format
- Professional post-production
- Script and storyboard development
- Inclusion of Logo and Graphics
- Royalty-free music and professional voice-over
- One round of edit / review
- Video conversion for online delivery
- Integrated online video player, streaming, hosting and usage tracking using YouTube platform
