The Tea Lady
At long last...ta Da the Book!
First off, all we would like to thank all the people at ROK Books who made the trip possible and all the folks and family who made us so welcome in Liverpool.
You know who you are! So, before we get into our travel notes, we would like to present to you, at long last, Angie's Book: "Angie McCartney - My Long and Winding Road - The first 82.9 years".
Angela Lucia McCartney was born in Liverpool, UK in November of 1929.
She married her first husband Eddie in 1956 and daughter Ruth was born in February 1960.
Sadly, Angie was widowed in ’62, and in ’64, her old friends Bette and Mike Robbins introduced her to Bette’s Uncle, and Paul’s Dad, Jim McCartney. Angie and Jim were married in November ‘64 and spent 12 loving years together until Jim passed over to that great tea dance in the sky in March ‘76. Jim adopted Ruth, gave her his name, and she has the fondest memories of the only Dad she ever knew.
Angie’s life has always revolved around tea, from surviving WW2, to celebrating the announcements of #1 chart hits with friend and frequent house-guest, John Lennon, when he would stay at her Merseyside home in the 60’s. She started a brand new organic tea business in her late seventies, and now, at the age of 82, feisty as ever, Angie still begins every day with a nice cup of tea.
Throughout her life, having finished her formal schooling at the age of 11, due to WW2 bombings, she has pursued writing, is prolific in shorthand, and there is a book in the making. As Treasurer, she takes care of all the financials for McCartney Multimedia, Inc. which she runs with daughter Ruth and son-in-law Martin Nethercutt and their team.
They work together in Southern California on many varied projects, from building websites, to marketing campaigns and from mobile technology, to running fan clubs for many groups ranging from musicians to writers, to educational and Fortune 500 brands, Government clients, and a myriad of entrepreneurs and start-ups.
As she says: “It’s better than working for a living.” She’s an avid iPad reader, music lover, proponent of all things relating to the pursuit of furthering her tea business, and you can find her at MrsMcCartneysTeas.com. By keeping in touch with friends, fans and family around the globe on Facebook, she’s delighted when she can make a donation to the Linda McCartney Breast Cancer Center in Liverpool from the income of her Organic Tea Company.
She participates in a weekly live radio talk show with award-winning show host Pete Price on CityTalk Radio in Liverpool, and also contributes regular segments on domestics tips and wrinkles with DJ Richard Oliff in the UK.
She describes herself as “terminally cheerful” and has dictated in her Will that, at her Memorial when she “pops her clogs” as she puts it, she wants everyone to sing Monty Python’s: “Always Look On The Bright Side of Life."
The Tea Lady
Having had High Tea with both Business Icons and Busboys, Celebrities and Philanthropists, Angie is well versed in the art of conversation with her common touch approach to life.
As the only living Beatles' step-mom, she's always ready to regale the audience with anecdotes of inspiration, humor, survival instincts, small business tips and tricks, backstage tidbits, and is interested in everything and everybody.
Her newly formed Organic Tea company is an avid supporter of the Linda McCartney Breast Cancer Foundation, as she firmly believes that charity begins at home. In her eighties and as feisty as ever, Angie still has major plans to take over the world.
Ways in which you can interact with Angie and her brand:
• Book Angie as a motivational speaker for your event or course curriculum.
• Manufacture / source organic tea in your territory and license her McCartney Label.
• Reserve a meeting / tea with Angie as a silent auction item for your non-profit gala.
Bring us your ideas.... she's lived thru World War 2 and Beatlemania - nothing you can say will even begin to phase her!
All You Need Is Angie!
Santa Monica, CA 90405 (310) 301 8166 x221
Ruth McCartney - The Digital Diva
Ruth McCartney, originally a British musician, and the stepsister of Paul McCartney, is now an internet, digital and new media entrepreneur holding the titles of CEO of McCartneyMultimedia.com, a creative digital agency; Co-Founder of fan management software company iFanz.com; and President of ConnectCode.mobi a QR technology and marketing software.
Join Ruth as she embarks on the journey of social media marketing from the early Beatles’ days to corporate decision making today.
An internationally acclaimed public speaker, and former Russian pop-sensation, appearing from Sydney to Siberia, Ruth McCartney has seen and done it all.
As an entrepreneur, Ruth started the Woman Minority Registered McCartney Multimedia, Inc. with her husband Martin Nethercutt and mother Angie McCartney, in 1995.
After being focused in mainly the music and entertainment industries, Ruth started venturing into the online arena in 1996. Many online, mobile and digital adventures have followed, with clients ranging from Intel to John Cleese, and from The State of Nevada to Roseanne Barr.
Developing and designing web sites and online campaigns for their clients at first, Ruth now focuses her attention on all the methods of online marketing and social media interaction with celebrities, products, corporations, educational institutions and brands.
Topics range from social media to marketing, pop culture and PR and all things digital.
From the earliest days of The Beatles fan club management, to e-marketing solutions, mobile donations and marketing campaigns, Ruth McCartney covers the spectrum of social media from past to present, and is constantly working on future technologies.
Speaking topics include:
"Social Media - The Pros and Cons"
How social media, networks and opinions impact today's world in all aspects of business, branding, reputation, product development, customer relationships and even damage control and liability. Without a clear strategy and policy in place, your organization could be at risk.
“Connecting in the Mobile World”
Using ConnectCodeTM - QR Codes on steroids - how we can extend the life of media buys by: adding codes to TV Commercials, print and outdoor; deliver a mobile open-house experience; use QR2.0 to create a community and its dialog; increase non-profits’ revenues by facilitating spur of the moment donations; drive digital media sales and much, much more.
"Know Thy Customer"
If you don’t know your audience, you can’t possibly shape your message. How technology combined with strategy allows us to develop commerce into one-on-one relationships with consumers, study their geographical, social, brand-loyalty, political and personal views in both pro-active and passive forms, both online and in the mobile universe.
“Art & The Beatles”
Examining the detail behind the visual, pop culture, fashion and social influence introduced to the world by the Fab Four. The story behind album covers as diverse as Sgt. Pepper and The White Album. The movies, the fashions, the haircuts, the cars, the impact on the fashion and merchandising industries. Who were the behind-the-scenes teams that put the look together from Carnaby Street to Calcutta? A Magical History Tour of the sights rather than the sounds of the Lads from Liverpool.
“That Was Then - This is Tomorrow”
A look back at formerly “cutting edge” marketing techniques, from the start of the Beatles Fan Club on the McCartney family’s Liverpool kitchen table, to the mobile web, iTablets, individualized airline entertainment channels, and envisioning where we can expect the industry to go in the next 20 years.
"The Online Global Village"
Marketing is no longer a local proposition since the inception of the Internet and mobile universe. Localization, understanding good and bad colours, user interfaces, traditions, superstitions and even why some Fortune 100 companies have failed in foreign markets through lack of “local hands” expertise are discussed.
"Crashing Through the Glass Ceiling - From Above"
Stealth methods for women in business. Why you don’t have to play golf or play dumb to get ahead.