Whether conscious or subliminal, we're all influenced by brands every single day. The silver apple on the back of every iPhone, iPad and Mac laptop as we walk through an airport, office building or watch TV. The hidden arrow inside the FedEx logo which signifies "moving forward" on every package, truck and pick up point.
The 3 Rs of Branding
So where do you come in? Well, clearly brand loyalty, product awareness, and let's just "bottom line" this - revenue all depend upon recognition, repetition and reputation.
Just like any great dish, a great brand is composed of several ingredients, all layered and prepared in the correct order at the correct time. The trick is to impact as many of the senses of the prospect over time.
• Color palette
• Brand promise
• Brand story
• Tone of voice for MarCom (all marketing / communications)
Some brands even include scent (Andaz, W Hotels, Starbucks, Cinnabon and even Abercrombie & Fitch)
Where McCartney Comes In
With almost 20 years in the business, we have the expertise, hindsight and digital future firmly within our grasp.
Your brand has to fit you. It has to perform on paper, online, in person and on mobile devices. It has to support your vision and passion, and as your business evolves, your brand needs to continue to lead the way.
We stay by your side to assess perception and performance, to advise course corrections, navigate technology, media (social and traditional) and most of all, help you stay the course.