Domain Appraisal

Domain Appraisal

Engage McCartney experts to undertake a complete corporate Digital Analysis and Appraisal of you online real-estate.

After all, you can have the best web site in the world, but if no one can find it, the name expires or the server goes down - it's a VERY costly exercise. Here are some every day scenarios you should consider:

What domain names do you / your clients own? When do they expire? Who are the registrar services? Who has the passwords?
If no passwords, we advise as to notarized documents needed to begin password retrieval process Are there trademarks associated with the domains and services? What are the trademark registration numbers and dates? We trace opposing domain name owners
We determine if this a trademark infringement What is the hosting situation - direct, co-lo, in-house etc? Where are your off-site backups? Who has access to those?
Who are the administrative managers and system administrators of your domain? How can they be reached after-hours What is your emergency notify process and chain of command? Who is the billing contact?
Are all the contacts on file with the registrar still relevant? What is your brand standing? What are your competitors' brand standings? What are your keywords and meta tags?
Is your site fully optimized with the max # of allowable characters? When was the last time it was submitted to all the search engines? Do you have BI / Google analytics plugged in? How often do you interpret the reports of ads and BI?

Ask This e-mail address is being protected from spambots. You need JavaScript enabled to view it to open your account and protect or establish your online real-estate.