eMarketing & NetSpots
e-Marketing and NetSpots
So let's say you have the big idea. It's a new product, philosophy, CD, campaign, widget, yada yada yada... well we have the digital vehicle for you. We can reach audiences globally and instantly with our e-marketing Netspots. We have hundreds of NetSpots under our belts from MGM | Mirage | Mandalay to a local restaurant; from Chevrolet to St. Mary's Food Bank. We can track open rates and forwards with our "Word of Mouse"™ system. We can time email blasts according to your media buys. We can even build a shopping cart to process the order. So save a tree, save some bucks and send your messages with NetSpots®. Click on the images below to view some examples. Visit our NetSpots section for more information about various types of NetSpots, surveys and reports
NetSpots® are a GREEN marketing solution that don't cut down trees or create physical waste.
Email compatible commercials delivered straight to your customers' inbox. Using sophisticated compression techniques and incorporating clickable messages, images, sound and text, we keep your message on the move.
Bellagio Convention Sales Lead Generator
This campaign was a lead generator for the sales team at Bellagio Conventions in Las Vegas. The objective was for the potential meeting planner to be able to identify and immediately connect with the relevant sales personnel for their geographical area. Previously, there had been issues with tracking down the responsible party within the large MGM | Mirage | Mandalay Group.
Click the image or click here to see the NetSpot.
Mirage Online Booking
As far back as 2003, our crack team of designers and programmers figured out how to link a live, rich-media email with a yield-management database. The way it works was seamless to the recipient, but the room rates displayed were able to fluctuate as the emails were opened by connecting with a live inventory to (a) change prices according to demand and (b) display "Sold Out" when the block of rooms was reserved.
Pretty nifty huh?
Click the image or click here to see the NetSpot.
Fox 10 Sweeps Promo Campaign with "Word of Mouse"
By using the medium of embedded streaming video in this NetSpot, we captured the recipients' attention as well as giving them the ability to virally forward the piece to friends. On the back end, our email engine iFanz.com was able to create a brand new database of these forwarded names on the fly and contact them in to opt them in, thus growing the database exponentially.
Click the image or click here to see the NetSpot.
Ticket Predictor
By linking each section of the NetSpot with a file resident on our tracking server, we were able to report back to MGM with the number of clicks each event had received. It is a completely passive-to-the-user survey method and helps plan marketing, advertising and PR campaigns well in advance of any event.
Click the image or click here to see the NetSpot.
Mirage Convention Sales
This campaign featured links to floor plans, cross-sectional drawing and was considered a portable "mini-site" helping Mirage Convention sales staffer send it out as a "package" to potential customers, meetings planners and buyers. By saving on Fedex, print materials and being able to track opens, the campaign was not only green but super-efficient.
Click the image or click here to see the NetSpot.
Million Dollar Off Coupon
We created this campaign to sell a $12m property at Pinnacle Peak in Arizona in conjunction with an ad for the URL, together with a "million dollars off" coupon in the Wall Street Journal.
The NetSpot also featured a local artist's music, a letter from the sellers, direct connection to the Realtor and many imposing shots of the property. Sold!
Click the image or click here to see the NetSpot.
Digital Scratch Off
By linking this NetSpot with a probability database on the back-end, we were able to deliver each user a different experience, chance of winning and keep them engaged with the brand whilst playing. The winners subsequently signed on to a database to receive their prize thus growing the client's lead generation.
Wanna play?
Click the image or click here to see the NetSpot.
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