Dear {{firstname}},


Welcome to the Volume 14 Holiday edition of the McCartney Newsletter.
We normally send a simple seasonal greeting or postcard to our clients over the holidays, but we feel this is no ordinary year, and since it comes to a close, we're going to send out this edition with a special "Thank You" to of our all friends, family and business relations.

So here it goes...

Here are the most recent McCartney events
(in no particular order.)

Travel Time


Ruth and I recently returned from a very fruitful trip to Arizona. Sometimes it's good to leave your normal environment and head out on the road. As many of you know, we do this almost every year, just to take in new scenery and develop new business relationships and visit with dear friends.

We visited in Tempe and Scottsdale.
On behalf of a speaking invitation (organized by the ever-vigilant Julie Smith-David) at ASU's W.P. Carey School of Business, Ruth taught back to back classes on Social Media and its' impact on IT and ConnectCode - the new mobile way to promote products, services, yourself and specialty marketing campaigns. We were joined by Eric Mantion from Intel and treated to an authentic Irish dinner at Rula Bula in Tempe - thanks guys!
An extra special thank you goes out to our dear friends Dale and Vicki Jensen. Thanks for your generousity hosting us. We will be back! And, Ruth is going to do more cooking!

Here we are with our good friends Pat Serie and Luke Ford, setting up our McCartney Help Desk customer service center in Scottsdale. Dozens of experienced people are getting ready now to help you with some of your stickiest computer, browser, software, virus and printer problems. Look for our announcement in January.

Photo by Cathy Serie.

Palm Springs

Just to break up the journey we stayed in the wonderful "Ingleside Inn" and Melvyn's Restaurant for some libations, nourishment and a good night's rest after a long drive.
Nothing beats Melvyn's Restaurant when it comes to classic continental cuisine. It's won Best Restaurant in Palm Springs several times and for good reason!

History of The Ingleside Inn

In 1925, Palm Springs was little more than a sleepy desert village. The prestigious Humphrey Birge family, owners of the Pierce Arrow Motor Car Company, then the "Rolls Royce" of America, liked the calm beauty of the scenery and built a Spanish-style estate at the foot of the magnificent San Jacinto Mountains. Here they lived for some ten years until the demise of the matriarch of the clan, and the property was then sold to Ruth Hardy, a lady from Indiana, who changed the face of the town and of the Inn itself. She transformed the estate into a 20-room hotel, and it was a very special one indeed. You did not call for a reservation, you had to be invited, and if Mrs. Hardy did not consider that you measured up to her standards, you were simply told there was, "no room at the Inn."

She proceeded to operate the Inn as a private club, closing six months of the year. She personally supervised every facet of the operation. The small restaurant was for hotel guests only and if you were invited by one of the guests, you had to have Mrs. Hardy's approval. The Inn had no liquor license so guests brought their own alcoholic spirits. What is now the Library Room (Ruth's and my personal fa=vourite), was then the salon where guests assembled before dinner for their "happy hour." The Inn hosted the "Who's Who" of show business, finance and politics. Guests included Howard Hughes, Salvador Dali, Norman Vincent Peale, Spencer Tracy, Mrs. L.M. Giannini from the Bank of America family and so on.

Johnny Costa's Ristorante

If you like Italian food, then you should check out Johnny Costa's right across the street from the Ingleside. It's very convenient, especially after a long drive when you just want to stretch your legs.
Try their Pizza! It's thin crust and the best pie I've had west of New York City. No wonder, Johnny used to be Frank Sinatra's Chef!

Pictured: Ruth with Chef Vince Costa, son of founder Johnny Costa. Vince has travelled the world to study Italian food, and everything from their Proscuttio e Melone all the way through to a rare glass of Barolo was top notch and at a VERY reasonable price.

Angie, Ruth, Christian and the Coppers from Ohio at Cantalini's celebrating the Red Cross Tea deal.

Mrs. McCartney's Teas Red Cross Blood Donation Drive

Angie was delighted to receive a large order for her organic variety packs from the Columbus, Ohio Chapter of The American Red Cross organization. She had the good fortune to meet up with Chris Copper, Senior Director of Donor Services, in Los Angeles recently, and the plan was born.
She has recorded a couple of voice overs too, which will be going out prior to Christmas on the toll free Red Cross line, informing all prospective blood donors that when they come in to roll up their sleeve to warm someone's heart, they can then put the kettle on to warm their own!

The Red Cross is a group near to Angie's heart, as she has been donating since she was sixteen years old, in England, Australia, Germany, and America. Martin designed a special card to go into each box, with a ConnectCode that folks can scan and go to the Red Cross page. As Angie puts it: "A great combination of old fashioned tea and new fangled technology."

There's still (JUST) time, place your 2011 Tea Order today!

ConnectCode Media

By Paul Reitz

With the holidays fast approaching and year end in site, many of us take advantage of the holiday “slow down” to reflect on our past year, set goals and plan for the upcoming year. What a wonderful opportunity to learn a new skill that helps us grow professionally. Incorporating our new QR2.0 technology into your business plan as a powerful lead-generation technique can help you, ace listing presentations, connect with smart-phone users, and maximize 2012 results.

The Connect Code QR platform can take you there!

If you haven’t had the chance already, treat yourself to the (free) gift of a ConnectCode personal account, and expose yourself and your business to the mobile universe of prospects.

Or better yet, become a subscriber to our easy-to-use Real Estate platform, starting at just $3 a month, and stay ahead of the curve and "Above The Crowd". Don't put your future on hold...join now for free!
Ruth McCartney presents ConnectCode at NAR in Anaheim, CA.

RE/MAX CEO Margaret Kelly, and our President Ruth McCartney spent some time at NAR discussing the state of the Realty business and how new marketing techniques - including ConnectCode, are offering turnkey services which keep your business at the forefront of technology and marketing.

A special thanks goes out to the RE/MAX Team from HQ in Denver who invited Ruth to speak at NAR in Anaheim regarding best practices and even de-bunking some QR myths...
if you missed the in-person presentation and would like to either schedule a free webinar for your office, or receive a copy of the Power Point, please email us and we will call you right back.

McCartney Studios

I bought myself an early Christmas / Hanukkah present this year. The Yeti is one of the best condenser microphones I have heard in over 25 years of recording.
The Yeti sounds "rich" and has great capture presets, whether you're recording voice overs or use it for acoustic recording.
It's easy to set up, USB powered (no power supply required) and is truly plug-in and play! It's a BLUE product and you can trust that name, I have the Blueberry in the studio.
The best thing is the PRICE!!!! $149.00, you can't beat that, considering really good studios mics can cost thousands!

Create superb recordings on your Mac or PC simply by plugging the mic into a free USB port and firing up GarageBand or any other favourite recording software.
Combining three capsules and four different pattern settings, the Yeti is the ultimate tool for creating amazing recordings, directly to your computer. It can capture anything with a clarity and ease, previously unheard of in a USB microphone.
Versatile Settings:
Blue's innovative triple-capsule array lets you record in stereo or your choice of three unique patterns, including cardioid, omni-directional and bi-directional - recording capabilities that usually require multiple microphones. All it takes is a twist of the pattern selector knob.
Superior Accuracy:
The high-quality analogue-to-digital convertor sends incredible audio fidelity directly into your computer. You also get a built-in headphone amplifier for zero-latency monitoring and simple controls for headphone volume, pattern selection, instant mute and microphone gain, located directly on the microphone.
Remarkable Ease of Use:
There are no drivers to install; simply plug the Yeti into your Mac or PC, load up your favourite recording software and record something amazing.

You can buy it from the Apple Store here.

Great Call 5Star (Voice Over)

We recently developed voice over and musical tones for this great service from the renowned brand Jitterbug telephones.

Why Choose 5Star Urgent Response?

What if you could help protect those closest to you, or yourself, with the touch of a button? Now you can, with new 5Star Urgent Response™. At the press of a button, you will be connected to a skilled team of highly-trained Certified Response Agents. They will identify you and your location, can conference in family or friends, help dispatch 9-1-1 emergency services, access a nurse, or provide any additional assistance, if needed.
Reliable Nationwide Coverage
• 5Star™ works nationwide and provides you with access to help anytime, anywhere wireless coverage is available.
• Two way communication is powered by one of the nation’s largest and most reliable wireless networks.

Click to watch the video...

New Design and Animation Reel from McCartney Studios

By popular demand, we want to re-feature the McCartney Studios Effects Reel. (Just in case you missed it in the last edition)

It features the tremendous talents of Graduates at the OTIS College of Art and Design and McCartney team members.

If you are looking for a little more "panache" and excitement in your corporate video communications, or want to energize a feature or movie trailer, then you should check out this link.

And speaking of design, we invite you to come visit freshly revamped web site design section of our web site.
Take a browse and we always appreciate your feedback!

NetWork News

Cypress LLP

Ruth and Martin visited with Cypress LLP and presented our Agency Services.

Since Cypress' main is focus is Intellectual Properties (IP) we presented our "NetWatch" services, a product we developed and refined tracking down and reporting online copyright "infringers"; we also presented our "Digital Appraisial" product whereby we conduct a complete review of all your digital assets: domains, passwords, hosting accounts, email servers, expiry dates, domain value, Alexa rating, Google search results and more. Contact Us today if your company is need of a year end review of you assets, backups, disaster recovery plans, server details, registrar contacts etc.

Picture: Carolyn Mankey with Martin.

Cypress, LLP is an innovative law firm in Los Angeles that focuses on two things:
• Providing IP-focused litigation and business services to emerging and high growth companies and individuals in the technology and entertainment industries; and
• Helping entrepreneurs buy, sell, finance and run private companies.
Established in 2008, our success is the result of delivering superior legal expertise and business savvy with a level of personal attention that cannot be matched by larger firms. We are committed to providing a non-traditional environment where creativity is preeminent such that lawyers and clients are both free to thrive.

Four Lads From Liverpool

We were invited by Diana and Steve Maiman to see the very talented 4 Lads from Liverpool at the Hayworth Theatre in Down Town Los Angeles recently, where we were royally entertained by these incredible musicians who pay so much attention to detail, from the musical performance itself, to the numerous authentic costume changes, to even the amazing depiction of George Harrison's famed leg movements whilst playing.

Paul, a genuine left handed bass player, happily posed for a picture with Angie at the end of a memorable evening, when, truly, a good time was had by all.

Check them out. If you find them playing in your neck of the woods, be sure not to miss them.

See, hear and feel how it all got started!
Many of those who witnessed The Beatles perform live on the Ed Sullivan show February 9th, 1964 were inspired to become musicians. The feeling a musician gets performing on-stage is a true gift.
Performing in a technically challenging show portraying The Beatles is something few can do well. It takes dedicated musicians that are able to replicate their distinct sound, mannerisms, energy and charm. Over the years the members of 4 Lads from Liverpool have been dedicated to perfecting their craft. It is the right mix of intangible qualities and chemistry that sets them apart from other Beatle tribute bands.
Visit the web site...

Going to Mars!

Liftoff to Mars!
And I'm going with it... Well, not quite but I am the happiest man alive knowing that my name and email address was embedded on a mircochip onboard the Science Lab.
So, technically my name is going to Mars. If all goes well, (and you never know in deep space), the Science Lab should arrive on Mars in August of 2012. Keeping fingers crossed and waiting for an email from the Aliens).

Since I am an Aries and my ruling planet is Mars, all I can say is: 'Mama, I'm comin' home!'

NASA Launches Most Capable and Robust Rover to Mars

The full version of this story with accompanying images is at:

CAPE CANAVERAL, Fla. -- NASA began a historic voyage to Mars with the Nov. 26 launch of the Mars Science Laboratory, which carries a car-sized rover named Curiosity. Liftoff from Cape Canaveral Air Force Station aboard an Atlas V rocket occurred at 10:02 a.m. EST (7:02 a.m. PST).

"We are very excited about sending the world's most advanced scientific laboratory to Mars," NASA Administrator Charles Bolden said. "MSL will tell us critical things we need to know about Mars, and while it advances science, we'll be working on the capabilities for a human mission to the Red Planet and to other destinations where we've never been."

The mission will pioneer precision landing technology and a sky-crane touchdown to place Curiosity near the foot of a mountain inside Gale Crater on Aug. 6, 2012. During a nearly two-year prime mission after landing, the rover will investigate whether the region has ever offered conditions favorable for microbial life, including the chemical ingredients for life.

"The launch vehicle has given us a great injection into our trajectory, and we're on our way to Mars," said Mars Science Laboratory Project Manager Peter Theisinger of NASA's Jet Propulsion Laboratory in Pasadena, Calif. "The spacecraft is in communication, thermally stable and power positive."

The Atlas V initially lofted the spacecraft into Earth orbit and then, with a second burst from the vehicle's upper stage, pushed it out of Earth orbit into a 352-million-mile (567-million-kilometer) journey to Mars.

So, enough of me already...just kidding...Oh, but wait there's more...

My dear friend Ralf Spohr introduced me to Volker Schnell, one of the writers for Jerome Magazine, which is all about Kassel (where I was born) and interviewed me for the Lifestyle section of the mag, entitled: "At the Beach of the Kings."
Unfortunately, it's in German, so get your Google Translate out and enjoy!

Pete Price meets Lady GaGa

Backstage at a recent UK event. Pete was sporting his Poppy which the Brits wear for llth November, Armistice Day, in remembrance of the fallen heros of the two World Wars. Lady G commented on his poppy, then showed him hers which was a tattoo on her thigh! He was enchanted with her and they had a delightful conversation.

Our client Paul Menes was live on air with Cindy Rakowitz on Voice of America on 8th December. From Paul:

'I’m the guest on the “Stars of PR” radio program on the Voice America network this Thursday, December 8 at 7:00 a.m. Pacific Standard Time.  Among other things, we’ll be talking about how law and PR intersect in the entertainment and other industries, including when it comes to online promotion and reputation management.  If you’d like to listen, you can tune in live at 7 am this Thursday through, where the show's on the “Variety” channel, or you can access the show online any time from the Voice America archives, beginning this Friday, December 9.  Just go to, click the “Variety” tab, then “Thursday”, then scroll to “7:00 am” to access the show.  You can also find it by searching through the show’s host, Cindy Rakowitz.'

Recipe of The Month

Catherine Serie's' "Holiday Candy"

(recipe courtesy of Aunt Jean)

This month's recipe comes from Cathy Serie. A special holiday candy recipe from her Aunt Jean!
You wanted more sweet stuff, well follow the recipe below and you won't be disappointed!

Jean Marie’s Pecan Caramels

1 qt. whipping cream
1 lb. brown sugar
2 1/2 c. white sugar
16 oz. Karo syrup (white)
3/4 lb. butter (salted)
2 pounds pecans

Mix all ingredients except vanilla and 1/2 cream. Cook to 242 degrees. Stir frequently (adjust heat if mixture begins to stick to bottom).
Add rest of cream and cook to 242 degrees. Let stand 5 minutes and then add vanilla.
Pour over nuts in 9” x 13” buttered pan.
Cool (can refrigerate) – cut in 1” squares. Wrap in cellophane or foil candy wrappers.
Freeze to store if desired.

Angie's One Liners

I like long walks, especially when they are taken by people who annoy me.

The only reason I took up walking so was that I could hear heavy breathing again.

I have to walk early in the morning before my brain can figure out what I am doing.

I joined a Fitness Club last year. Paid $250 dollars. Haven't lost any weight yet. Apparently, you have to go there.

iFanz Featured Artist

Joanne Tatham
Is a favorite of audiences from her native New York to her adopted home in Los Angeles. Following the release of her acclaimed debut CD "Making Light", Ms. Tatham has appeared frequently in top LA clubs like Catalina's, Vibrato, The Baked Potato and The Cinegrill; at the Annenberg Theater and as a regular guest with the Desert Cities Jazz Band in Palm Springs; and in New York she has appeared at The Town Hall, The Duplex, The Triad, and Feinstein's at Loews Regency.

She recently released a special Christmas Song called:

I Still Believe In Christmas

iTunes Review

'Thank HEAVENS for a NEW Christmas song - this one conjurs up the mood perfectly and I hope that every restaurant, radio station retail store gets a hold on it so I don't have to listen to Silent Night over and over! This is jazzy, classy and hits all the right notes.'

Get it on iTunes now!