Dear {{firstname}},

Welcome to the Volume 16 edition of the McCartney Newsletter.

This edition features a slew of new McCartney products, as well as individual travel logs of Ruth and Martin's experiences from Las Vegas to Richmond, Virginia to our nation's capital Washington D.C.

Here are the most recent McCartney events, products and launches (in no particular order).


R4 in Las Vegas at Mandalay Bay

Ruth, Martin and ConnectCode.mobi business partner and CEO Paul Reitz visited Las Vegas last month for the annual RE/MAX Real Estate Convention, thousands of RE/MAX Affiliates rub shoulders with - and learn from - the best real estate agents in the industry: their RE/MAX colleagues. These real estate agents make valuable business contacts and form friendships that can last a lifetime. They gain insight from real estate industry trainers and economic experts, and pick up dozens of strategies and techniques that they can put into action to better serve their clients and earn more money. The convention is now known as RE/MAX R4, with the four R’s being Reignite, Reconnect, Recognize and Rediscover.

Ruth and Paul were able to explain the difference between the "old" free, QR codes which often link to sites which don't work correctly on mobile devices, and the new and improved ConnectCode system which allows Real Estate professionals to create an on-the-fly mobile "cloud app" for each and every property listing.

For just $1 per month per listing, each property has its own app. and its own ConnectCode which can be painted on signs, riders and placed in ads to link a prospective buyer to a mobile open house experience right in the palm of their hands.

But these codes are not just for Real Estate...for more information on how ConnectCode can benefit YOUR business and keep your message mobile, please visit www.ConnectCode.mobi.











Guitar Master Class

The Women and Cancer Fund is a not-for-profit charity led by Dr. Alicia Alvarez and established in the memory of Linda McCartney. "Let Us In" Nashville, a campaign led by Reviver Music to raise awareness and proceeds for this charity which promotes prevention, lifestyle awareness, enhances available health services and advocates both advanced breast cancer and children's cancer research.

It was a fundraiser held at a private home in the Hollywood Hills, by invitation only which Ruth, Martin and Angie were delighted to attend.

From Martin's log: "Well, all I can say is that it was my month for Guitar Virtuosos. We worked with Slash for the 360 video production of his album with clients MATIvision.tv last month, and then we were invited to this special benefit performance of three guitar greats: Richie Sambora, Tommy Emmanuel and Laurence Juber. The evening featured an intimate "show and tell" of guitar techniques, song writing and musical composition. Needless to say, I learned a lot about the craft of guitar playing and hopefully I'm becoming a better player / artist because of it."

Photo by Ruth McCartney


University Of Richmond - Robins School Of Business

Ruth and Martin visited with the University of Richmond - Robins School Of Business, where Ruth lectured on Social Media and its impact on corporate strategy and governance, as well as next-generation QR codes and of course a little bit about where it all began for the Digital Diva - helping organize the Beatles' Fan Club on the kitchen table in Liverpool as a child. Our gracious host, Nancy Bagranoff, Dean of the prestigious Robins School, made our journey to The Commonwealth of Virginia most comfortable by arranging a wonderful stay at The Jefferson Hotel in downtown Richmond.

Notes from Martin's travel log:
Our journey to the East Coast started with Virgin America flying us from LAX to Washington Dulles. From there we took a rental car down to Richmond. On the way we stopped in the beautiful town of Fredericksburg and went for a wander around the old historic district. If your travels ever take you to Fredericksburg, I highly recommend you stop by the Capital Ale House. As many of you know I am from Germany, and I must say I had one of the best meals there of the entire trip. Imagine, a Schnitzel sandwich inside a pretzel bun with sauerkraut and gravy! Delicious. Whilst walking through the quaint historic district it's hard to imagine that not too long ago over 200,000 men did battle in the streets. It was the first recorded urban combat of the Civil War.

Richmond Virginia

As mentioned, the Jefferson Hotel made us most welcome. Located in charming downtown Richmond, their highly trained, discreet staff gives you the ultimate experience in southern hospitality, the rooms are sumptuous and the hotel lobby is a sight to behold. It felt more like a vacation than work. But, work we did.

Robins School Of Business
Watch Ruth's video here...

Richmond Times Article
Read the article here...

Ruth's thoughts on the trip:
Having never attended college, imagine my nerves before stepping on stage at this tony beacon of higher education. The Robins School has a very diverse and international set of students, as well as a stellar faculty and absolutely breathtaking campus with dogwoods, cherry trees and even their own private lake! The hour zipped by quickly and was followed by a lovely reception organized by Dean Bagranoff and the über efficient and charming Ms. Andi Minor. Thanks to all.

Washington D.C.

Thanks to our good friend Pat Roxworthy we had a splendid stay at the Hyatt in Arlington on our way back from Richmond. We had another day before our flight back to L.A., so we went to see the White House. It's really smaller than you think! Following our whirlwind tour, we were fortunate enough to catch up with the enigmatic and philanthropic Bill Chatfield and his colleagues Jim Hatch of Marcom Group and Jay Udavcak of Big Picture Group, for a brainstorming session about the Government and military sectors, technology and how we might better serve our returning veterans, by assisting them in transitioning into the job market. All in all, we had a wonderful trip and we want to thank everyone for making us so welcome.



Mrs. McCartney's Teas Update

Click the image above and enjoy Angie's marvelous organic beverages on the not for profit site run by billionaire and philanthropist John Paul DeJoria of both Paul Mitchell and Patron tequila fame. JP selected Angie as his cornerstone and first official brand for JP Selects. JP's motto is "Success UNSHARED is failure." We like that!




McCartney Studios

McCartney Artist PackageThe McCartney Artist Package
Your Digital Career. Managed.

Package contains:
Web Presence Development
Over the last 20 years, McCartney has built hundreds of web sites for artists and bands from Indie start-ups to legacy Platinum Acts. One fact always remains the same. Without your own web destination, you, and your database are at the mercy of a third-party giant corporation. We’ll custom design a site which you’ll be able to manage easily yourself, and by incorporating our iFanz content tools, you’ll even be able to manage photo galleries, gig calendars and your trackable MP3 iPlayer all from your smart-phone.

iFanz Fan Management
With over 6 Million subscribers, iFanz, established in 1998 by McCartney, is one of the largest Fan Management Systems around.
Indie-owned and advertising free, iFanz lets you start and grow your own Fan Base, manage your marketing and PR by sending out e-newsletters, coupons, announcements and upcoming releases. It even sends automated birthday greetings personalized to each and every one of your Fanz. iFanz helps you grow your brand, track the stats and best of all, you own the database.

iFanz Records Digital Distribution
We know you're passionate about your music and now we can help you get it out to the world. iFanz Records, by McCartney, distributes you worldwide through iTunes. There are lots of so-called “100%” deals out there, but when you actually do the math, we reckon our deal is the best one on the table. At McCartney we care about the artist. After all, that’s who we are too. If another deal sounds too good to be true, then it probably is.

Social Media: Strategy & Management
At McCartney, we firmly believe that a crucial component of your career is digital PR.
Whether it’s online or on the red carpet, a consolidated message and cohesive story which is repeatedly broadcast to all outlets is an absolute must if you want to stay relevant. To tweet or not to tweet? Are you incentivizing your Facebook Fans? Are you able to convert them to REAL names, with addresses and credit card numbers? If you haven’t built your strategy yet, we’re here to help.

ConnectCode CLOUD APP
We can build you a fan-centric “cloud app.” which generates your unique ConnectCode® Your Fanz will be able to scan it with their smart-phones and instantly watch videos, buy your iTunes downloads, join your fan base, share your code on their own social media networks, and become part of your mobile street team.

Interested? Then download our Product PDF here...




McCartney Help Desk

McCartney Help DeskMcCartney Help Desk

At McCartney™ we have over 17 years of online, computer and digital experience, and we've learned a lot along the way.

Interacting with software, applications and hardware on a daily basis, we know what it feels like when machines and apps just up and quit on you. Not to mention the stress of potential data loss, and the never-ending cycle of upgrades, installs, viruses, backups, and hardware products that just go bad.
In today's connected age, no one is invincible! And computer crashes happen to the best of us!

So, after problem solving on a small scale for almost 2 decades, we've decided to make our knowledge base, team and expertise available to you, our friends, family and clients 8 days a week, 365 days a year! (OK - 7 days a week).

We're 100% committed to helping you getting through computer related problems, so you can work with ease, even relax, attend a meeting or go run errands while we take a look "under the hood."
And since prevention is better than a cure, we suggest you also take advantage of our monthly tune up / tech check services, to stay on top of upgrades, alerts, browser versions and more.
We encourage you to pick up the phone, call the McCartney Help Desk experts at 1-877-320-6447 and let our Chief Geeks clean up your digital dramas, and get you on the right track to computer Zen!
Welcome to the McCartney Help Desk, where no question is too silly because we've been down that long and winding road too. Really.

Open your account today!




Product Of The Month


Mobile Giving Cloud Apps from Connect Code Media, Inc.
Imagine capturing the very instant when your audience is ready to donate to your cause. Imagine you had a tool that would enable participants to donate on their smart-phones, right there “in-the-moment”. Anywhere your charity is visible... at Galas, marathons, events, on donation boxes, PR, outdoor signage. Literally anywhere. No standing in line, no filling out forms.

At ConnectCode Media we can make this happen for your non-profit for much less than traditional app. development, and in half the time.

The spur of the moment. Monetized.
The passion to participate. Realized.

Secure Mobile Giving from Connect Code Media. Philanthropic Solutions for the Mobile World.

Download our PDF here...







NetWork News

In memoriam - Jim Marshall

(Courtesy: By Richard Cromelin, Special to the Los Angeles Times)

It was the physical embodiment of rock's power and majesty — a wall of black, vinyl-clad cabinets, one atop the other, crowned with a rectangular box containing the innovative circuitry that revolutionized the music.

This was the famed Marshall stack, the amplification gear that has dominated rock stages since its introduction in the early 1960s, bestowing on guitarists the ability to achieve unprecedented volume and controlled distortion.

From the Who, Eric Clapton and Jimi Hendrix in the 1960s on through Peter Frampton, Van Halen, AC/DC, Motley Crue, Guns N' Roses and Nirvana in succeeding decades, the cursive "Marshall" emblazoned on the speakers has served as an inescapable backdrop signature.

The Marshall stack was so much larger than life that it lent itself to excess as well. The famous amp in the mockumentary "Spinal Tap" with a unique setting of 11 on the dial was a Marshall, and no rock image was more over-the-top than that of KISS' four members performing in front of some 40 Marshall cabinets.

Of course, they didn't need that many.

"Hendrix used three 100-watt amps and three stacks," their inventor Jim Marshall once said. "KISS go a lot further, but most of the cabinets and amps you see on stage are dummies. We once built 80 dummy cabinets for Bon Jovi. They all do it — it's just backdrop.

"It would be stupid to use more than three 100-watt amps, wherever and whoever you are."

Marshall died Thursday at 88 in an English hospice after suffering from cancer and several severe strokes, his son Terry Marshall told the Associated Press. Musicians, competitors and fans were quick to salute Marshall, who had retained an active role at Marshall Amplification well into his 80s.
Read full story...

(Picture: Ruth McCartney and Jim Marshall at NAMM Show, Los Angeles, 2007.)



Today marks the 50th anniversary of the death of Stuart Sutcliffe. There is a new book out today, on limited release via his new website. www.stuartsutcliffe.org.
There is to be a special celebration of his life and work at the Liverpool Museum today to mark the occasion. 

In Conversation with Stuart Sutcliffe
This special edition book (limited run only!) celebrates the life and work of Stuart Sutcliffe, the legendary fifth member of The Beatles and renowned artist. Published to commemorate the 50th anniversary of his death, it discusses and affirms his lasting significance and relevance.
 
'In Conversation with Stuart Sutcliffe, his life, work and relevance', consists of numerous unseen images of Stuart’s work ‘in conversation’ with a number of today’s brightest artistic talent; pondering and discussing artistic, critical, sociological, poetic and personal responses to Stuart’s life and work. Stuart's art is discussed, commented on and reflected upon, by the words and work of other artists for the first time!











Steve Tyrell just back from playing at the Johannesburg Jazz Festival in South Africa. You can hear him any day on air on Martini in the Mornings. Great show. From Steve's Travel log:

"As I prepare to leave this morning, I feel blessed and enriched by everyone I have met his past week.. I really love the spirit of Africa and the warmth of its people. They have been through so much, yet they possess, to a person, the kindest and most gentle souls and temperaments. They understand the higher existence of all life on this planet and seem very spiritual and connected to the universal God source. This great place, and its soulful people with their primitive culture and deep understanding of what really counts is a must for everyone to experience at least once in your life!
Thank you South Africa, I will never forget your warmth and hospitality and look forward to coming back soon!!" xx Steve
 









In honor of Martin's birthday, we spent the day at Rock'n Brews in El Segundo, celebrating the day after the grand opening where awareness and funds were raised for the Wounded Warrior project.

EL SEGUNDO (CBS) — Rock legend and reality TV star Gene Simmons is putting his money where his famous tongue is with the launch of a new chain of restaurants.
Partnering up with veteran concert promoter Dave Furano and local restaurant owner/brewmaster Michael Zislis, the trio opened their first Rock & Brews on El Segundo’s Main Street on April 3.
The chain’s concept’s theme calls on the excitement of being backstage at a concert, according to a news release. The menu will offer appetizers as “Opening Acts,” “VIP” salads, “Headliner” sandwiches, “Front Row” pizzas and “Encores” desserts.
The restaurant will feature more than 40 craft beers on tap, according to a news release, with hundreds more available in the bottle or can, along with red and white wine offerings.
Rock & Brews restaurants are being touted as being family and dog friendly, with a play area for kids and a large open-air area where pets can hang out.
El Segundo’s Rock & Brews’ grand opening will be hosted by Simmons, Furano and Zislis and will benefit the Wounded Warrior Project.
Plans are already in place for more Rock & Brews locations throughout Los Angeles, Maui, Denver, Atlanta, Tokyo and Los Cabos.





Long time clients, still going from strength to strength, not only with their Vegas show, but Penn Gillette is making a mark on The Celebrity Apprentice on Sunday nights, and still holding his own. 
Penn & Teller are now a Las Vegas staple. They have their own theater at the Rio and they are one of the hottest tickets in town. They have been performing together for over 30 years.
If you haven’t had the pleasure of seeing them in one of their live shows, you may have seen them on television in one of their many specials. For those of you not familiar, Penn is the bigger and much louder one who pretty much does all the talking. Teller is his small and silent, yet equally funny, partner.
Their rapport with each other shines on stage; the audience can tell it is a performance relationship that takes years of dedication and practice. 














So you think you can dance?
"Yemanja: Mother of the Deep"

About the Show
Internationally recognized choreographer and dance ethnologist Kimberly Miguel Mullen collaborates with prolific singer/songwriter Mia Doi Todd and producer Alberto López for the world premiere of "Yemanja: Mother of the Deep."

This inspirational performance piece is a creative interplay of live music, song and dance that will engage and transport its audience on a journey evoking the transformative spirit of the sea. Dive into a world of myths and legends of Yemanja, the revered water goddess and universal mother figure, set to the eclectic soundtrack of driving polyrhythms, ethereal harmonies and Mullen's solo performance.

Check the web site for more information










Corbin Bleu to play Jesus in Godspell on Broadway starting mid April.

Godspell is a musical by Stephen Schwartz and John-Michael Tebelak. It opened off Broadway on May 17, 1971, and has played in various touring companies and revivals many times since, including a 2011 revival now playing on Broadway. Several cast albums have been released over the years and one of its songs, "Day by Day" from the original cast album, reached #13 on the Billboard pop singles chart in the summer of 1972.
The structure of the musical is that of a series of parables, based on the Gospel of Matthew (though three of the parables featured are recorded only in the Gospel of Luke). These are then interspersed with a variety of modern music set primarily to lyrics from traditional hymns, with the passion of Christ treated briefly near the end of the performance. It started as a college project performed by students at Carnegie Mellon University and moved to La MaMa Experimental Theatre Club in Greenwich Village. It was then re-scored for an off-Broadway production which became a long-running success. A junior one-act version with some songs removed has also been made under the title Godspell Junior.









Recipe of The Month

Ruth's Lemon Herb Dressing (Vegan)
Ingredients

3 tablespoons lemon juice
Zest of one lemon
1/2 cup olive oil
2 tablespoons of stone ground or Dijon mustard
1 teaspoon chopped fresh tarragon
1 tablespoon chopped fresh oregano
1 tablespoon chopped fresh parsley
1 tablespoon chopped fresh chives
1/2 teaspoon salt
1/2 teaspoon pepper
Dash of red pepper flakes if you like spicy.

Preparation
Whisk together all ingredients until well blended; chill stored in an airtight mason jar or re-cycled water bottle.

Great on:
Bruschetta, fish, chicken, as a dip with tapas, fennel and arugula salad... pretty much anything!








Angie's One Liners


"I didn't attend the funeral, but I sent a nice letter saying I approved of it." - Mark Twain 

"He has never been known to use a word that might send a reader to the dictionary." - William Faulkner (about Ernest Hemingway). 

"I feel so miserable without you; it's almost like having you here." - Stephen Bishop 

His mother should have thrown him away and kept the stork." -  Mae West






Featured Artist

Netloopz Music Library

We hear before we see.
Having produced, written and directed a slew of multimedia projects over the years, we’ve discovered that there is a need for off-the-shelf production music. In almost 90% of video content produced today, music is essential for setting the right mood and ambience for the final production.
What are Netloopz? We have compiled a music library of over 500 music beds and sound effects that are royalty free for your Power Points and business presentations. Netloopz are short music and effect beds that were created and designed specifically for content producers, music supervisors, filmmakers, and creative production houses. The idea behind Netloopz is to provide cost efficient musical alternatives to the traditional music libraries. If you have special requests for film/TV or even on hold music licenses, we're here to help.

You're listening to: "Smooth Ride" from our library. Click iTunes link to view more... licenses range from $0.99 to $50 depeninding on useage.


Netloopz Music Library